McDonald’s expansion into fancy coffees under the McCafé brand is part of a strategy to capture more customers at breakfast time and win them over from coffee chains to its lower-priced drinks.And that is the problem. I've always felt that Starbucks seriously overcharges for burned-roast coffee and that pious, politically-correct image. But at some point those consumer loyalty asks too much and those long morning lines will be a lot shorter.
The move has forced Starbucks to defend its brand. It has been running marketing campaigns with the slogan: “It’s not just coffee. It’s Starbucks.”
Never underestimate the power of McDonald's. I have always loved McDonald's regular coffee, and am entralled by the occasional Paul Newman brand carried by some franchises.
McDonald's coffee is far more tastier and robust than anything Starbucks pours into a venti. Competition it works wonders.