Techincal advice; how to get a blog to notice

Cory Doctorow blogs at Boing Boing, and is also a journalist and Internet activist. He offers some tips on how to get noticed in the blogosphere. My favorite:

Linking policies are ridiculous. There is no legal right to control who gets to link your Website (no more than you have the right to control who gets to hand out driving directions to your office). The lawyer who advised you to put up a "linking policy" describing the "terms and conditions" under which the world is allowed to link to your site is an idiot who owes you your money back. Standing on your lawn, shaking your fist at the airplane flying overhead and shouting "Get out of my sky" makes you look like a dork -- so does threatening text about linking to you. At best, you'll make bloggers snort derisively and then go link to someone else.