Tuesday, April 10, 2007

Should latte liberals in NYC switch to Dunkin Donuts?

Oh the pity of it all and in New York City no less! It's bad enough Starbucks serves inferior coffee (burnt to taste)But to suffer the indignity of not being liberal enough in America's premier union town after all that "fair trade" blather. What is a liberal to do?
Judging by the lines at Starbucks stores in Manhattan, one of the most progressive and union-friendly towns in the country, the accusations of union-busting and poor pay may not matter a lot. New Yorkers will probably continue to queue up in the thousands for the privilege of shelling out $4 or so for a caffeine injection. (There are more than 200 Starbucks outlets in the five boroughs.)

Activists are asking consumers to sign petitions and send e-mail messages protesting Starbucks’ practices. But they may have a hard time matching the success of the campaign against Wal-Mart.

One could chalk it up to the nature of the product Starbucks peddles. Many customers feel they simply can’t get their day started without a caffeine-laden beverage. But some powerful, far-reaching trends — like consumers’ viewing their spending choices as political expression — may also help explain why a company can maintain its assiduously polished progressive reputation while also bitterly fighting unions.

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