Monday, February 05, 2007

New York Times does pop sociology very badly

The New York Times searches for meaning in some very bad Super Bowl commercials.

Then, too, there was the unfortunate homonym at the heart of a commercial from Prudential Financial, titled “What Can a Rock Do?”

The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock” — invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.”

To be sure, sometimes “a rock” is just “a rock,” and someone who has watched the Super Bowl XIX years in a row only for the commercials may be inferring things that Madison Avenue never meant to imply


Leaves us wondering, did Stuart Elliot watch the same commercials as the rest of us?

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