A provocative ad for a new Sony PSP is causing a little fuss on the Continent. Because of its nature you can't really say "It's just a game!" The issue of racial domination is conjured up by this exercise in "disruptive marketing." There's a lot to chew on judging from the imagery and yes it got my attention. But what about the race issues? I guess they're hard to tackle, if the main vehicle is a shil for a stupid, stupifying videogame. It's a cheap turn to use race to sell crap knowing that all sides can't handle the truth.
That said what really caught my eye and raised my blood pressure was this passage from the Guardian's coverage
Importantly perhaps, the ads are for the European release of the white PSP and are appearing on billboards in Amsterdam rather than in the US where racial tension remains a fraught issue.Leave it to an idiot writer from the reflexively anti-American Guardian to pen this foolishness. I make no excuses for America's race problem, but I'm glad to hear from the smug Guardians that Europe's solved its race problems in light of overbearing immigration, neo-nazi agigtation, failed assimilation and a few nights of Paris burning to vent about those awful unemployment rates. All with good social democratic flair.
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